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In the summer of 2013, Relevent Sports revolutionized the international soccer landscape by organizing the inaugural Guinness International Champions Cup (ICC), an innovative transformation of the traditional European club preseason tours into a competitive tournament.
The inaugural edition featured eight top clubs - Real Madrid, Juventus, Chelsea, Inter Milan, A.C. Milan, Valencia, Everton and the L.A. Galaxy - and culminated with a spectacular final in Miami won by Real Madrid over Chelsea (3-1) in front of nearly 70,000 fans.
While the inaugural edition was played in six U.S. cities and one European city, the 2014 edition was played in a total of 13 cities across the United States and Canada.
Featuring another star studded lineup with European powerhouses including Manchester United, Liverpool, Manchester City, Real Madrid, AC Milan, Roma, Inter Milan and Olympiacos; the 2014 format consisted of two groups of four in a round-robin format. Each team played a total of three matches in group play which was highlighted by a US-record breaking crowd of 109,318 fans as Manchester United defeated Real Madrid in the first soccer match at University of Michigan's "Big House". More than 631,000 fans attended the tournament live with a global audience of over 80 million tuning in in over 150 countries. The 2014 International Champions Cup concluded with an all-English final as Manchester United capped off an undefeated tournament with a 3-1 victory over Liverpool at Sun Life Stadium in Miami, FL.
Relevent Sports, a division of RSE Ventures founded in 2012 by Stephen M. Ross and Matt Higgins.